Business Development For Dummies (häftad, eng)
Business Development For Dummies (häftad, eng)
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Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management.
It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth.
Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from salesBuild a practical, step-by-step business development strategyIncorporate marketing, sales, and customer management in general planningDevelop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth.
Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth.
Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from salesBuild a practical, step-by-step business development strategyIncorporate marketing, sales, and customer management in general planningDevelop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth.
Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
| Format | Häftad |
| Omfång | 432 sidor |
| Språk | Engelska |
| Förlag | John Wiley & Sons Inc |
| Utgivningsdatum | 2015-03-06 |
| ISBN | 9781118962718 |
Artikelnummer
2808760
EAN
9781118962718
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