Buyer Personas, Revised and Expanded (inbunden, eng)
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In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision.
In this book, you'll learn: Why understanding the buying decision is far more important than knowing a few things about the individuals or roles involved in that decisionHow to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you makeWhy interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectivelyHow to use AI and quantitative survey research to enhance your Buyer PersonaWays to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business The revised and expanded Buyer Personas is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most.
It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers.
Format | Inbunden |
Omfång | 240 sidor |
Språk | Engelska |
Förlag | John Wiley & Sons Inc |
Utgivningsdatum | 2024-07-23 |
ISBN | 9781394236336 |
Artikelnummer
3027577
EAN
9781394236336
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