Social Media Marketing (häftad, eng)
Social Media Marketing (häftad, eng)
Gästpris:
Ditt medlemspris:
407 kr
499 kr
Spara
112 kr jämfört med Rek. pris
Spara
20 kr jämfört med Rek. pris
- Inköpspriser för medlemmar (Logga in)
- Frakt från 0 kr
- 14 dagars öppet köp
Frågor? Starta chatt
The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing.
Ideal for modules in digital and social media marketing, it equips learners with the analytical, strategic and creative skills needed to understand and manage social media platforms as dynamic tools of communication, influence and engagement. Bridging academic theory with real-world practice, this textbook explores how social media transforms consumer behaviour, brand relationships and brand crises.
It examines promotional culture, online communities and the rise of consumer activism, offering students a critical perspective on both the opportunities and risks of social media engagement. International real-world examples include Fabindia, Unilever, Gymshark and Gentle Monster show how different platforms are used across global markets, while new material on crisis management, consumer resistance and anti-branding reflects today's complex and fast-moving digital environment.
Learning is reinforced through: - Learning outcomes and clear chapter objectives to guide study- Discussion points and exercises to build confidence and critical thinking- Online lecturer resources, including PowerPoint slides for structured teachingWhether studying marketing, media or communication, Social Media Marketing gives students the theoretical grounding and practical tools to analyse, plan and execute effective social media strategies with impact and integrity.
Ideal for modules in digital and social media marketing, it equips learners with the analytical, strategic and creative skills needed to understand and manage social media platforms as dynamic tools of communication, influence and engagement. Bridging academic theory with real-world practice, this textbook explores how social media transforms consumer behaviour, brand relationships and brand crises.
It examines promotional culture, online communities and the rise of consumer activism, offering students a critical perspective on both the opportunities and risks of social media engagement. International real-world examples include Fabindia, Unilever, Gymshark and Gentle Monster show how different platforms are used across global markets, while new material on crisis management, consumer resistance and anti-branding reflects today's complex and fast-moving digital environment.
Learning is reinforced through: - Learning outcomes and clear chapter objectives to guide study- Discussion points and exercises to build confidence and critical thinking- Online lecturer resources, including PowerPoint slides for structured teachingWhether studying marketing, media or communication, Social Media Marketing gives students the theoretical grounding and practical tools to analyse, plan and execute effective social media strategies with impact and integrity.
| Format | Häftad |
| Omfång | 176 sidor |
| Språk | Engelska |
| Förlag | Kogan Page Ltd |
| Utgivningsdatum | 2026-03-03 |
| ISBN | 9781398623149 |
Artikelnummer
3923330
EAN
9781398623149
Leverans:
Denna produkt skickas från oss inom 6 - 7 vardagar. I kassan väljer du om du vill få leverans med Budbee, Airmee, Best Transport, Early Bird, Postnord eller DB Schenker. Vissa speditörer har vikt- eller storleksbegränsningar och kan av den anledningen saknas som alternativ i kassan om du handlar många eller väldigt stora produkter.Fri retur:
För medlemmar gäller fri retur och 14 dagars full returrätt från den dagen du tar emot din leverans. För övriga kostar retur från 49 kr.Undantag för retur- och ångerrätt:
Dessa är exempel på varor som inte omfattas av retur- eller ångerrätt. Observera att det kan finnas andra undantag som inte listas här.- Använda, skadade och/eller inkompletta produkter
- Dagligvaror (livsmedel, läkemedel, nikotinprodukter)
- Hygienartiklar & kroppsnära produkter (rakapparater, in ear-hörlurar, aktivitetsklockor)
- Intimprodukter (menskoppar, kondomer och glidmedel)
- Kosmetikprodukter (inkl. hår- och hudvårdsprodukter, parfymer, etc.)
- Underkläder (inkl. badkläder, underställ och strumpor)
- Ljud- & bildupptagningar, spel/program (om förseglingen brutits eller licensnyckeln erhållits.)
- Teknikprodukter om försegling brutits eller programvara har installerats (mobiltelefoner, surfplattor, laptops, etc.)
- Gratisprodukter
Om du är osäker på om en produkt omfattas av ångerrätt kan du alltid kontakta vår kundtjänst på info@buyersclub.se, så hjälper vi dig gärna!
Leveranser:
