Double Your Price: The Strategy and Tactics of Smart Pricing (häftad, eng)
Double Your Price: The Strategy and Tactics of Smart Pricing (häftad, eng)
Gästpris:
Ditt medlemspris:
198 kr
243 kr
Kampanjpris! (-6%)
Kampanjpris! (-23%)
- Inköpspriser för medlemmar (Logga in)
- Frakt från 0 kr
- 14 dagars öppet köp
Frågor? Starta chatt
Winner of the Sales and Marketing Business Book Awards2024
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders.
Harvard Business Review research shows that pricing has almost 4 times as much influence on a company''s ability to reinvest than top line sales growth. But if you don''t understand the psychology of pricing, having the wrong price can undermine your chances for success.
Harvard Business Review research shows that pricing has almost 4 times as much influence on a company''s ability to reinvest than top line sales growth. But if you don''t understand the psychology of pricing, having the wrong price can undermine your chances for success.
Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricingWith useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you''ll be able to answer the following questions for your business or product:
- How much should we charge for our product or service?
- How much are our customers willing to pay?
- If we increase our price, will we lose customers?
- How can setting prices help us cover our costs?
- What are the benefits of a pricing strategy?
- Will increasing or decreasing prices help my business to succeed?
Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury.
A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
Judge’s feedback for Double Your Price from the Business Book Awards 2024:
- "Double Your Price has changed the way the judges think about pricing”
- “It’s easy to navigate, and takes a simple concept and explains convincingly why it should be applied to any business”
- “It gives compelling strategies to address chronic undercharging, ways to build the value to the customer as well as useful insights on pricing with premium customers in mind”
- “Well-researched and actionable, the judges were impressed with what they discovered about the psychology of pricing”
| Format | Häftad |
| Omfång | 256 sidor |
| Språk | Engelska |
| Förlag | Pearson Education Limited |
| Utgivningsdatum | 2023-03-30 |
| ISBN | 9781292426341 |
Artikelnummer
3224405
EAN
9781292426341
Leverans:
Denna produkt skickas från oss inom 6 - 7 vardagar. I kassan väljer du om du vill få leverans med Budbee, Airmee, Best Transport, Early Bird, Postnord eller DB Schenker. Vissa speditörer har vikt- eller storleksbegränsningar och kan av den anledningen saknas som alternativ i kassan om du handlar många eller väldigt stora produkter.Fri retur:
För medlemmar gäller fri retur och 14 dagars full returrätt från den dagen du tar emot din leverans. För övriga kostar retur från 49 kr.Undantag för retur- och ångerrätt:
Dessa är exempel på varor som inte omfattas av retur- eller ångerrätt. Observera att det kan finnas andra undantag som inte listas här.- Använda, skadade och/eller inkompletta produkter
- Dagligvaror (livsmedel, läkemedel, nikotinprodukter)
- Hygienartiklar & kroppsnära produkter (rakapparater, in ear-hörlurar, aktivitetsklockor)
- Intimprodukter (menskoppar, kondomer och glidmedel)
- Kosmetikprodukter (inkl. hår- och hudvårdsprodukter, parfymer, etc.)
- Underkläder (inkl. badkläder, underställ och strumpor)
- Ljud- & bildupptagningar, spel/program (om förseglingen brutits eller licensnyckeln erhållits.)
- Teknikprodukter om försegling brutits eller programvara har installerats (mobiltelefoner, surfplattor, laptops, etc.)
- Gratisprodukter
Om du är osäker på om en produkt omfattas av ångerrätt kan du alltid kontakta vår kundtjänst på info@buyersclub.se, så hjälper vi dig gärna!
Leveranser:
