Digital Marketing Analytics (häftad, eng)
Gäller medlemspriset
Digital Marketing Analytics (häftad, eng)
Gästpris:
Ditt pris:
277 kr
329 kr
Kampanjpris!
- Inköpspriser för medlemmar (Logga in)
- Frakt från 0 kr
- 14 dagars öppet köp
Distill Maximum Value from Your Digital Data! Do It Now!
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to youChuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
— Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to youChuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
- Prioritize—because you can’t measure and analyze everything
- Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors
- Measure real digital media ROI: sales, leads, and customer satisfaction
- Track the performance of all paid, earned, and owned digital channels
- Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR
- Start optimizing digital content in real time
- Implement advanced tools, processes, and algorithms for accurately measuring influence
- Make the most of surveys, focus groups, and offline research synergies
- Focus new marketing investments where they’ll deliver the most value • Identify and understand your most important audiences across the digital ecosystem
— Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
| Format | Häftad |
| Omfång | 272 sidor |
| Språk | Engelska |
| Förlag | Pearson Education (US) |
| Utgivningsdatum | 2018-08-06 |
| ISBN | 9780789759603 |
Artikelnummer
2819524
EAN
9780789759603
Leverans:
Denna produkt skickas från oss inom 4 - 5 vardagar. I kassan väljer du om du vill få leverans med Budbee, Airmee, Best Transport, Early Bird, Postnord eller DB Schenker. Vissa speditörer har vikt- eller storleksbegränsningar och kan av den anledningen saknas som alternativ i kassan om du handlar många eller väldigt stora produkter.Fri retur:
För Plus-medlemmar gäller fri retur och 14 dagars full returrätt från den dagen du tar emot din leverans. För övriga kostar retur från 49 kr.Undantag:
Hygienartiklar, livsmedel, gratisprodukter, kosmetik, underkläder och intimprodukter får inte returneras på grund av hygienskäl. Är du osäker på om en produkt får returneras kan du kontakta oss på info@buyersclub.se.Leveranser:
