The Unpublished David Ogilvy (häftad, eng)
- Inköpspriser för medlemmar (Logga in)
- Frakt från 0 kr
- 14 dagars öppet köp
Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: ''because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print''.
It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as ''the finest sales instruction manual ever written'', and an interview in which he makes disclosures that even long-standing associates had never heard before.This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose.
Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, ''it pays an agency to be imaginative and unorthodox''.
Format | Häftad |
Omfång | 208 sidor |
Språk | Engelska |
Förlag | Profile Books Ltd |
Utgivningsdatum | 2012-12-06 |
ISBN | 9781781250877 |
Artikelnummer
2792542
EAN
9781781250877
Leverans:
Denna produkt skickas från oss inom 4 - 5 vardagar. I kassan väljer du om du vill få leverans med Budbee, Airmee, Best Transport, Early Bird, Postnord eller DB Schenker. Vissa speditörer har vikt- eller storleksbegränsningar och kan av den anledningen saknas som alternativ i kassan om du handlar många eller väldigt stora produkter.Fri retur:
För Plus-medlemmar gäller fri retur och 14 dagars full returrätt från den dagen du tar emot din leverans. För övriga kostar retur från 49 kr.Undantag:
Hygienartiklar, livsmedel, gratisprodukter, kosmetik, underkläder och intimprodukter får inte returneras på grund av hygienskäl. Är du osäker på om en produkt får returneras kan du kontakta oss på info@buyersclub.se.Leveranser: