Gäller medlemspriset
Digital Media Economics (häftad, eng)
Gästpris:
Ditt pris:
385 kr
479 kr
Du sparar
94 kr
- Inköpspriser för medlemmar (Logga in)
- Fri frakt över 499 kr
- 14 dagars öppet köp
Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won''t tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services.
With examples ranging from Elon Musk''s takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today''s media technologies that will enrich your understanding of their technical, cultural, and social significance.
Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes:
- chapters on early economic thought and political economy
- a two-part overview of the foundations of economics
- a wide range of examples covering topics such as advertising, user-generated content and smartphones
The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.
| Format | Häftad |
| Omfång | 304 sidor |
| Språk | Engelska |
| Förlag | Sage Publications Ltd |
| Utgivningsdatum | 2023-11-17 |
| ISBN | 9781529796490 |
Artikelnummer
3031644
EAN
9781529796490
Leverans:
Denna produkt skickas från oss inom 4 - 5 vardagar. I kassan väljer du om du vill få leverans med Budbee, Airmee, Best Transport, Early Bird, Postnord eller DB Schenker. Vissa speditörer har vikt- eller storleksbegränsningar och kan av den anledningen saknas som alternativ i kassan om du handlar många eller väldigt stora produkter.Fri retur:
Hos oss får du fri retur och 14 dagars full returrätt från den dagen du tar emot din leverans.Undantag:
Hygienartiklar, livsmedel, gratisprodukter, kosmetik, underkläder och intimprodukter får inte returneras på grund av hygienskäl. Är du osäker på om en produkt får returneras kan du kontakta oss på info@buyersclub.se.Leveranser:
