Digital Culture in the Platform Era (häftad, eng)
Digital Culture in the Platform Era (häftad, eng)
Gästpris:
Ditt medlemspris:
513 kr
629 kr
Kampanjpris! (-6%)
Kampanjpris! (-23%)
- Inköpspriser för medlemmar (Logga in)
- Frakt från 0 kr
- 14 dagars öppet köp
Frågor? Starta chatt
This book uses the roles of celebrities in society to frame discussions about digital culture in the platform era and helps us see how we have evolved online in our communication and cultural creations. Focusing on the modern types of Internet celebrities (influencers, opinion leaders, nanocelebrities, and platform superstars) allows us to discuss their online practices and how their work has significantly changed the ways we define our communities within increasingly fragmented digital audiences and platform users.
Through an exploration of the impact of social media and online communication, the book highlights how we are impacted by those who dominate these platforms. It identifies three essential components of digital celebrity culture: personality, reach, and content, while also providing an in-depth analysis of the psychological profiles of four types of celebrities and their connection to audiences.
Internet celebrities can show us how to make our relationships more meaningful online by focusing on those communication practices that we learned in public speaking, with a focus on informing, persuading, and inspiring. This understanding of purposeful content empowers the average Internet user to build authentic connections in an interconnected digital landscape.
Celebrities are finally models of good practices when it comes to how they reach their audience. Their direct messaging tends to mimic the personal conversations that they have with friends, group chats are likely part of the celebrity's inter circle, public postings on social media become their announcements to the general public, and streaming replicates the standards of traditional media broadcasts.
Examining these dynamics of personalities, content, and reach gives us valuable insights into how we can effectively navigate digital interactions and ensure that we can craft online works that resonate with the people that we care about. This book gives us the model to use practical communication techniques to be more meaningful online.
Through an exploration of the impact of social media and online communication, the book highlights how we are impacted by those who dominate these platforms. It identifies three essential components of digital celebrity culture: personality, reach, and content, while also providing an in-depth analysis of the psychological profiles of four types of celebrities and their connection to audiences.
Internet celebrities can show us how to make our relationships more meaningful online by focusing on those communication practices that we learned in public speaking, with a focus on informing, persuading, and inspiring. This understanding of purposeful content empowers the average Internet user to build authentic connections in an interconnected digital landscape.
Celebrities are finally models of good practices when it comes to how they reach their audience. Their direct messaging tends to mimic the personal conversations that they have with friends, group chats are likely part of the celebrity's inter circle, public postings on social media become their announcements to the general public, and streaming replicates the standards of traditional media broadcasts.
Examining these dynamics of personalities, content, and reach gives us valuable insights into how we can effectively navigate digital interactions and ensure that we can craft online works that resonate with the people that we care about. This book gives us the model to use practical communication techniques to be more meaningful online.
| Format | Häftad |
| Omfång | 258 sidor |
| Språk | Engelska |
| Förlag | Springer International Publishing AG |
| Utgivningsdatum | 2025-08-26 |
| ISBN | 9783031920134 |
Artikelnummer
3815701
EAN
9783031920134
Leverans:
Denna produkt skickas från oss inom 6 - 7 vardagar. I kassan väljer du om du vill få leverans med Budbee, Airmee, Best Transport, Early Bird, Postnord eller DB Schenker. Vissa speditörer har vikt- eller storleksbegränsningar och kan av den anledningen saknas som alternativ i kassan om du handlar många eller väldigt stora produkter.Fri retur:
För medlemmar gäller fri retur och 14 dagars full returrätt från den dagen du tar emot din leverans. För övriga kostar retur från 49 kr.Undantag för retur- och ångerrätt:
Dessa är exempel på varor som inte omfattas av retur- eller ångerrätt. Observera att det kan finnas andra undantag som inte listas här.- Använda, skadade och/eller inkompletta produkter
- Dagligvaror (livsmedel, läkemedel, nikotinprodukter)
- Hygienartiklar & kroppsnära produkter (rakapparater, in ear-hörlurar, aktivitetsklockor)
- Intimprodukter (menskoppar, kondomer och glidmedel)
- Kosmetikprodukter (inkl. hår- och hudvårdsprodukter, parfymer, etc.)
- Underkläder (inkl. badkläder, underställ och strumpor)
- Ljud- & bildupptagningar, spel/program (om förseglingen brutits eller licensnyckeln erhållits.)
- Teknikprodukter om försegling brutits eller programvara har installerats (mobiltelefoner, surfplattor, laptops, etc.)
- Gratisprodukter
Om du är osäker på om en produkt omfattas av ångerrätt kan du alltid kontakta vår kundtjänst på info@buyersclub.se, så hjälper vi dig gärna!
Leveranser:
