Brains Versus Capital - Entrepreneurship For Everyone: Lean, Smart, Simple (häftad, eng)
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Creative work and economic self-realization are goals that anyone can pursue. Learn how to create your own 'idea-masterpiece' as a collage or puzzle made from existing pieces, and construct your own company from pre-existing components that are freely available to everyone.
Brains versus Capital: Entrepreneurship for Everyone opens up many channels of opportunity for many people who never thought that they would start their own company. This book emphasizes knowledge-based start-ups, which offers a crucial difference to classic self-employment and the new technology based start-ups.
Gunter Faltin has been teaching this approach for decades, and he has applied his theoretical concept with great success to 'The Tea Campaign' (Teekampagne), the largest mail-order tea company in Germany. A growing number of companies uses Professor Faltin's principles successfully.
Featuring practical examples of successful companies, Gunter Faltin shows how anyone can refine an idea to create a new company. By combining components that already exist, a small start-up founder could even challenge the big companies.
Format | Häftad |
Omfång | 216 sidor |
Språk | Engelska |
Förlag | World Scientific Publishing Co Pte Ltd |
Utgivningsdatum | 2018-10-16 |
ISBN | 9789813235830 |
Artikelnummer
3332767
EAN
9789813235830
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